In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad impressions that can actually be viewed in-screen by users, rather than on the traditional served impression basis. New reporting metrics are also available, all...
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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/yGh0HJ3xH5k/google-adds-big-change-to-display-bidding-pay-by-viewable-impression-in-adwords-178261
Please visit Search Engine Land for the full article.
from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/yGh0HJ3xH5k/google-adds-big-change-to-display-bidding-pay-by-viewable-impression-in-adwords-178261
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