The ever-growing local search universe

Columnist Adam Dorfman discusses the current local search ecosystem and emphasizes the need to regularly optimize your data and content so that your business can be found where people are searching. The post The ever-growing local search universe appeared first on Search Engine Land.

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Halloween Google doodle tells the story of Jinx, the lonely ghost

To celebrate today's trick-or-treating festivities, Google put together a mini-movie about a ghost who just wants to join in on the fun. The post Halloween Google doodle tells the story of Jinx, the lonely ghost appeared first on Search Engine Land.

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Google home services ads program rebrands, expanding to 30 cities by end of 2017

The program is now in 17 cities. A new app helps businesses manage leads throughout the day. The post Google home services ads program rebrands, expanding to 30 cities by end of 2017 appeared first on Search Engine Land.

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Decreasing time on pages

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9 reasons why search marketers have been at the cutting edge of marketing technology

Scott Brinker on why search marketers are uniquely qualified to lead in the new "martech era." The post 9 reasons why search marketers have been at the cutting edge of marketing technology appeared first on Search Engine Land.

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SearchCap: Bing Ads grows, Amazon ad revenues & PPC audits

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads grows, Amazon ad revenues & PPC audits appeared first on Search Engine Land.

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Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters

LinkedIn sessions increased again by more than 20 percent. The post Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters appeared first on Search Engine Land.

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How to ensure your external PPC account audit isn’t a waste of time

Everyone loves a free PPC audit, but columnist Pauline Jakober warns that your auditing agency needs to understand your business goals and context in order to provide you with valuable insights. The post How to ensure your external PPC account audit isn’t a waste of time appeared first on Search...

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