How to reduce bounce rate and increase average session duration

from Google SEO News and Discussion WebmasterWorld https://ift.tt/3t9TqtE

PPC award winners talk strategies for competitive times, industries, and marketplaces

The Search Engine Land SEM Awards winners discuss strategies for driving charity donations, CRO in competitive industries, and advertising with tight margins on Amazon.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/39rUOQu

Google publishes guide for crawling large sites

from Google SEO News and Discussion WebmasterWorld https://ift.tt/36ksqhh

Facebook testing brand safety topic exclusions for advertisers

“This is the first time the Feed environment would be managed though controls,” says Facebook spokesperson.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3alhdyi

SEO community mourns Hamlet Batista, advocate for automation in SEO and beloved friend

RankSense’s Maura Loew shares what it was like to work with Hamlet as we reflect on his career and contributions to the community.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3pu9NPg

Google may not display Web Stories that are teasers

Google said its users want to see the full story and not have to click through to see more.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2LZjVkT

Evergreen content

from Google SEO News and Discussion WebmasterWorld https://ift.tt/3a9GEml

How are local service ads impacting Google Ads accounts?

Make sure you are paying attention to the local service ads option with Google Ads, even if it is not yet available for your industry.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2YtbFMF

Microsoft Advertising now offers Filter Link Extensions

Filter Link Extensions give advertisers more visibility and the opportunity to tell customers more about their business offerings.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3piNPyI

Train with the experts from Adobe, Microsoft, and more at SMX

Meet some of the marketing experts who will guide you on your learning journey this February.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3cnwq4z