Wednesday, July 31, 2019

Bing is asking for feedback on its Webmaster Guidelines

“Any shady tactics you think are not penalized enough?” Bing project manager tweeted.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2LRkLOQ

Google extends same-meaning close variants to phrase match, broad match modifiers

You knew it was coming. Here’s what’s changing.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2GAo6gL

Video: IBM’s SEO, Tanu Javeri, on importance of internal linking and video SEO

Working in a big enterprise like IBM can be really impactful and rewarding.

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Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens

Google announced new inventory sources and monetization tools for app advertisers and publishers.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2K7j2CS

Sharpen your search marketing skills with an SMX workshop

Choose from one of seven expert-led workshops in SEO, SEM, content, and video marketing (plus a beginner’s Boot Camp!).

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2K3oQ08

Tuesday, July 30, 2019

SMX replay: Visualizing Auction Insights data for competitive intelligence

James Hebdon of Paid Search Magic explains how you can curate Auction Insights data to analyze performance fluctuations, identify new competitors and more.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2K3PA0E

Claim your Knowledge Graph: Here’s how

Google allows entities to claim their Knowledge Graph panel and become the authoritative owners and editors of the results within the panel.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Otis6R