Two subdomains - keyword cannibalisation?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/3vBU8R3

How and why you should pause paid search (for science)

With the right structure and parameters, pausing paid search can be an invaluable source of data for PPC professionals.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3vAfjDk

Ranking only for branded kws: why is this happening?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/3oXL2LY

Facebook Import is now available in Microsoft Advertising

Advertisers can import up to 10,000 campaigns for each account.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3fRxwp7

The Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

This new resource gives marketers insights into the building blocks for good campaigns.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2RJcH7r

The greatest hits from Google Marketing Livestream, plus Microsoft Advertising’s new ads and social management pilot; Friday’s daily brief

New features are available in Google Ads for local businesses, travel, and more.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3fQCiDt

LCP vs Media Images vs Rater Guidelines, oh my.

from Google SEO News and Discussion WebmasterWorld https://ift.tt/3fRPjfQ

Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square

Retailers on those platforms can more easily show their products for free across Google.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3fqpMeM

Google launches new ad formats for local campaigns and pickup later option for local inventory ads

Google announced a number of local ad features at its annual Google Marketing Livestream event.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3wEjxtG

Google Ads announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out

Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3oTZPY2