Case study: More content is not always better for ranking in Google

Content is king in SEO, but it’s critical that it’s the right type of content for your target audience and the SERP landscape for each client.

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Is it smart to use H2 headings under the H1-title?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/3nyWj4V

SEOs, stop wasting time and focus on what really matters; Friday’s daily brief

Also, Google released its webspam report for 2020 and the new Google Ads API

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Google's 2020 Spam Report, 40 billion Spammy Pages Discovered Per Day

from Google SEO News and Discussion WebmasterWorld https://ift.tt/3eJT2vj

Instant match rates are now available for Customer Match lists in Google Ads

Having match rate data upfront can help to contextualize performance expectations.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3nywWjr

Facebook revenue almost doubled: Here’s what it means for advertisers

In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3u8r6YO

You can report indexing issues directly to Google now; Plus, in-person events back in 2022; Thursday’s daily brief

Google updates in-SERP travel planning tools as well

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Google webspam report: 60% increase in spam detection

The 2020 webspam report from Google said the company detected 40 billion pages of spam every day, that is up from 25 billion in 2019.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3aKusJG

Google released Google Ads API version 7.0

This is an upgrade from version 6.1.0 which was released on April 10, 2021.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3eLPedk