If you saw expanded search terms in Google Ads, it was a glitch; Friday’s daily brief

Plus, trying to get shadow banned on Insta for science

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MEB or meh? Make Every feature Binary is Bing’s new search tech; Thursday’s daily brief

And, it looks like the Cleveland Guardians forgot one very important detail

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Yelp introduces “Proof of vaccination required” and “Staff fully vaccinated” profile attributes

Users will be able to filter searches using these attributes and Yelp is monitoring reviews for businesses that add them.

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Google drops safe browsing as a page experience ranking signal

Google updated the page experience report in Search Console.

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Meet Make Every feature Binary: Bing’s sparse neural network for improved search relevance

MEB helps Bing get closer to search intent by understanding relationships beyond pure semantics.

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A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI

By splitting your personas into buyer types, you’ll have more targeted messaging and higher conversions.

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Do you follow the Google guidelines?; Wednesday’s daily brief

Also, Target impression share in Microsoft Advertising grows.

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