Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations

It’s not the right tool for addressing conversion rate volatility during this time. Here’s why.

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UK court to Google: Expose algorithm or withdraw key piece of defense evidence

Litigant Foundem has retained an SEO as an expert and wants him to review confidential docs Google submitted in its defense.

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Is recent Google algorithm volatility related to COVID-19 or normal? Live panel to discuss Tuesday

Live with Search Engine Land to livestream discussion with Barry Schwartz, Moz’s Dr.Pete, Marie Haynes, Olga Andrienko and Mordy Oberstein. Join us.

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Video: Eric Wu on how SEOs can talk to developers and going beyond content and links

Oh, and Eric may be the reason for Google building out the Panda algorithm.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/34cdfED

Some Featured Snippets may not appear as the top organic result

Google Featured Snippets are changing fast and now there’s an extra layer of complexity.

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Google Discover niche traffic loss since Nov 2019 update

from Google SEO News and Discussion WebmasterWorld https://ift.tt/39IWBgR

Google Discover niche traffic loss since Nov 2019 update

from Google SEO News and Discussion WebmasterWorld https://ift.tt/34e1ehP