Monday, April 6, 2020

Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations

It’s not the right tool for addressing conversion rate volatility during this time. Here’s why.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2JFZBQJ

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