Google To Start Bumping Ad Copy For Extensions In Mobile Search Ads

When Google added ad extensions and formats to the Ad Rank formula last fall, the company essentially put a neon sign flashing “Ad Extensions Increase Click Through Rates” in that store window you walk by every day. Now, in another sign of the rise of ad extensions, Google has announced...



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7 Hidden Features In AdWords To Make Your Life Easier

Simple, little-known tricks for easier AdWords account management from columnist Fred Vallaeys. The post 7 Hidden Features In AdWords To Make Your Life Easier appeared first on Search Engine Land.



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Newest AdWords Editor Supports App Install Ad Campaigns

The latest AdWords Editor is now available for download. Version 10.6 supports Google’s mobile app install ad campaigns announced earlier this year. Advertisers can create app install ads and manage campaigns in Editor, but will need to create any new app install campaigns in the AdWords. A...



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Bing Released A URL Keyword Stuffing Spam Filtering That Impacted Three-Percent Of Queries

Igor Rondel, the Principal Development Manager of the Bing Index Quality, posted on the Bing Search Blog news that they released a spam filter a “few months” that impacted about 3% of all search queries. The spam filter was aimed at URL keyword stuffing. Igor Rondel it targeted spammers...



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Does linking back to the same page you are on hurt?

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Search Preview In Apple’s iOS 8 Coming To The iPhone In One Week

Apple announced the new iPhone 6 and 6 Plus and announced iOS 8, the new mobile operating system for Apple devices, will be available September 17th, a week from today. Here is a preview of some of the new search features within iOS 8 including Bing results within Spotlight, the new settings for...



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Tackling AdWords’ New Default Close Variants Matching Behavior

Contributor Benjamin Vigneron explores the new default behavior and finds an efficient negative keyword strategy is more important than ever. The post Tackling AdWords’ New Default Close Variants Matching Behavior appeared first on Search Engine Land.



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