Contributor Benjamin Vigneron explores the new default behavior and finds an efficient negative keyword strategy is more important than ever. The post Tackling AdWords’ New Default Close Variants Matching Behavior appeared first on Search Engine Land.
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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1sjpzLk
Please visit Search Engine Land for the full article.
from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1sjpzLk
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