Wednesday, September 20, 2017

Looking at marketing automation platforms? We compare 14 vendors

Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced...

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2wy1lqV

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