Thursday, March 30, 2017

How to decide ‘Should I bid?’

Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it's worth it to bid and when it's better to let organic do the work. The post How to decide ‘Should I bid?’ appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2oCPD5M

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