Wednesday, June 24, 2015

Search Ascending: The New Brand Strategy

Advertisers have long used paid search as a direct response tool to reach consumers who are ready to make a purchase, but columnist John Cosley asserts that it's coming into its own as a branding tool as well. The post Search Ascending: The New Brand Strategy appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1KaqPsE

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