SPONSOR MESSAGE: Attribution Modeling for Data-Driven Marketers

Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models arenít up to the task of tracking which campaigns have the biggest impact on performance and which channels or tactics deserve...

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Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards

Brand posts on Google+ will no longer be displayed in the Knowledge Graph cards, instead they'll be treated like all other social updates in the traditional search results. The post Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards appeared first on Search Engine Land.

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SEO Can’t Always Get What It Wants — Or Can It?

SEO doesn't exist in a vacuum. Contributor Erin Everhart shares tips for getting other company stakeholders on board to achieve SEO success. The post SEO Can’t Always Get What It Wants — Or Can It? appeared first on Search Engine Land.

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Previous/Next buttons within articles good for Google SEO?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1JuwLyj

Is Local Directory Traffic On The Rise Again?

Is it time to give local directories a higher priority as you plan your search marketing strategy? Contributor Myles Anderson shares results of his recent traffic data analysis. The post Is Local Directory Traffic On The Rise Again? appeared first on Search Engine Land.

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Using Fiverr to Rank in Google

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Panda Refresh in 2-4 Weeks - Finally after 6+ Months!

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Help Us Improve the Moz Blog: 2015 Reader Survey

Posted by Trevor-Klein

In late 2013, we asked you all about your experience with the Moz Blog. It was the first time we'd collected direct feedback from our readers in more than three years—an eternity in the marketing industry. With the pace of change in our line of work (not to mention your schedules and reading habits) we didn't want to wait that long again, so we're taking this opportunity to ask you how well we're keeping up.

Our mission is to help you all become better marketers, and to do that, we need to know more about you. What challenges do you all face? What are your pain points? Your day-to-day frustrations? If you could learn more about one or two (or three) topics, what would those be?

If you'll help us out by taking this five-minute survey, we can make sure we're offering the most useful and valuable content we possibly can. When we're done looking through the responses, we'll follow up with a post about what we learned.

Thanks, everyone; we're excited to see what you have to say!

Can't see the survey? Click here to take it in a new tab.

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Virtually No Change In US Desktop Search Market Share According To ComScore’s May 2015 Report

Google still at 64%, while Bing holds on to the 20% share it reached in March. The post Virtually No Change In US Desktop Search Market Share According To ComScore’s May 2015 Report appeared first on Search Engine Land.

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Bing Pares Its Mapping Image Operations, Sells Some Assets To Uber

To focus on "core business strategy," Bing will stop gathering its own mapping imagery and instead license data from third parties. The post Bing Pares Its Mapping Image Operations, Sells Some Assets To Uber appeared first on Search Engine Land.

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Microsoft Signs 10-Year Deal For AOL To Use Bing’s Ads & Listings

Google loses deal it held since 2002, but AOL matters far less than it once did. The post Microsoft Signs 10-Year Deal For AOL To Use Bing’s Ads & Listings appeared first on Search Engine Land.

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