Thursday, December 4, 2014

Paid Search Revenue Gains Outpaced Retailer Ad Spend On Black Friday, Cyber Monday

Over the Thanksgiving week, retailers increased ad spend on paid search by 49 percent compared to 2013, according to new data from Kenshoo. On the biggest shopping days — Thanksgiving, Black Friday and Cyber Monday — revenue increases outweighed the jump in ad spend from the previous...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1rXXg21

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