Tuesday, August 19, 2014

Google Knowledge Graph Proves To Be (Brief) PR Nightmare For Major UK Brand Greggs Bakery

The UK’s Greggs Bakery took a hit recently when its logo was hi-jacked via Google’s knowledge graph, causing a short-lived PR nightmare for the brand. Anyone searching “Greggs” on Google UK would have seen a knowledge graph box that included what appeared to be the...



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