Marin Software, Kenshoo Named As Facebook’s Atlas Paid Search Partners

This morning, Facebook announced the expected relaunch of Atlas, the ad serving and measurement challenger to Google’s DoubleClick. Both Marin Software and Kenshoo have been named as Atlas’ paid search partners. Facebook describes the partnerships working this way: Using a Search Engine...



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World War II, Communisim Subtext In Right To Be Forgotten

From an American legal perspective the recently established European Right to Be Forgotten (RTBF) is a legal disaster. It’s a confusing, vague, impractical and possibly even dangerous decision. But from a European historical perspective it makes considerable sense. The different histories of...



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Google Marks How Big Its Grown With Animated 16th Birthday Logo

Today’s Google logo marks the search engine’s sweet sixteen. Founded in 1998 by Sergey Brin and Larry Page, Google started out as “BackRub” – a search engine Brin and Page originally constructed in 1996 using links to rank the importance of individual web pages. By...



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503 errors - how are they handled these days?

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SPONSOR MESSAGE: The Display Retargeting Planning Guide

Key benchmarks, challenges and best practices for cross-channel retargeting success. Marin Software surveyed digital marketers to produce this definitive retargeting guide. CTR, CPC, budget allocation, and RLSA benchmarks, plus best practices, including the use of search intent data to augment...



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The Yahoo Directory — Once The Internet’s Most Important Search Engine — Is To Close

For some, it may seem like there has always been Google, and it’s always been the main way people have found things on the web. But before Google, there was the Yahoo Directory and its hand-compiled list of websites, organized into topics. Now, the venerable Yahoo Directory is closing. Yahoo...



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Dangerous Weapon Ads On Google: A Look At New Policy Center Enforcement A Week In

Throwing axes, military knives, paintball guns, gun scopes. These items have are among the banned products listed in Google AdWord’s Policy Center, a list that in the past has had spotty enforcement at best. Last month, I looked at examples of supposedly banned dangerous products showing up...



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