July boycott: Marketing without Facebook Ads

Alternative media plan considerations for businesses participating in #StopHateForProfit.

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Google tests showing Analytics data in Search Console with ‘Insights’

With deeper integration with Google Analytics, Search Console can show you beyond the search results page how users are interacting with your web site.

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Google positioned to dominate the ‘O2O economy’

Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the internet.

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Free Google product listings expand to knowledge panels

Plus, some early stats on the effect of free listings in Google Shopping.

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Video: Chris Sherman on helping build Search Marketing Expo and Search Engine Land

He not only built one authority in the search news and conference business, but two!

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4 elements every content medium needs to have

Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the topic on multiple platforms.

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Next on Live with Search Engine Land: CCPA Enforcement Has Arrived, What Marketers Need to Know

The California Attorney General estimates compliance costs could reach $55 billion.

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