Thursday, March 28, 2019

How much martech should PPC marketers actually use?

The categorization of tasks, problems and solutions is key for PPC professionals to make informed choices.

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Google drops more reports from old Google Search Console

There is not much left in the old Google Search Console at this point.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2JKUDVr

Editor gets the Google Ads treatment: Google Ads Editor 1.0 out now

The new Google Ads Editor v. 1.0 has new look and new capabilities.

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My top 10 favorite things about the new Google Ads Editor

AdWords Editor has historically been one of Google’s most popular advertising products. Contributor and Googler Matt Lawson lists what makes him most excited about its relaunch as Google Ads Editor.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2TBYHqN

Bing Ads Custom Audiences now available in most markets

Retarget your customer lists by connecting Bing Ads to a partner DMP.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2JLeiEX

SMX Overtime: Evaluating and managing your ad options

PPC expert Sean Murphy offers advice on taking advantage of extra ad space, getting clients onboard with responsive ads and finding untapped click potential.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2CGCjaj

How to Design an SEO Quiz for Your Prospective SEO Manager