Year in Review: Top 10 SEO expert columns of 2018

Here’s a look at the 10 most read columns from our SEO experts that stood above the rest this year.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2EQUNY5

PPC 2018: These changes will have the biggest impact on advertisers in 2019

Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2rTf9rj

Ask an SMXpert: Link prospecting and helpful tools to manage outreach

Content-led link building expert Paddy Moogan offers some practical tips on driving inbound links and collaboration tools to manage outreach campaigns.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2Skc5A8

Defence against the Dark Arts

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2EHXFG5

Defence against the Dark Arts

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2ERKP90

Can searchers tell the difference between ads and free listings? Google engineer says ‘yes’

Should Google take concerns over their search ads blending into their organic listings seriously?

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2Af8353

Ranking first boost and Then suddenly drop

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2EHvTJK