Updated for 2017 — Enterprise SEO Platforms: A Marketer’s Guide

The “Enterprise SEO Platforms: A Marketer’s Guide,” from our sister-site MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. If you are considering licensing an SEO software tool, this...

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Does Matching Title & H1 Trigger Google Overoptimization Penalty?

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SearchCap: Google News AMP, LSA survey & Google doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google News AMP, LSA survey & Google doodle appeared first on Search Engine Land.

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Google AMP results in Google News more than doubles

Want your content to be found by mobile users in Google News? Well, it seems like you need to have AMP to make that happen now. The post Google AMP results in Google News more than doubles appeared first on Search Engine Land.

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SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.

LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates. The post SMBs are overwhelmed with digital marketing choices. How to stand out and win their business. appeared first on...

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Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results

The new solution shows app-based content in Google as fast-loading and preferred AMP pages, if the app has not been installed. The post Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results appeared first on Search Engine Land.

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Let’s make 2017 the year of honest reviews!

Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady. The post Let’s make 2017 the year of honest reviews! appeared first on Search Engine Land.

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