iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards

For iProspect, it's the second straight year with multiple awards as Search Engine Land again honors the best in search marketing. The post iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards appeared first on Search Engine Land.

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Prepping SEO for 2017: it’s all about the ROI

Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search's ROI and securing budget for the next fiscal year. The post Prepping SEO for 2017: it’s all about...

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The myth of the duplicate content penalty

There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all. The post The myth of the duplicate content penalty appeared first on Search Engine Land.

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Google Maps app adds “Ok Google” voice command activation for hands free directions

Google improves voice search while using the Google Maps app. The post Google Maps app adds “Ok Google” voice command activation for hands free directions appeared first on Search Engine Land.

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Ladislao José Biro Google doodle honors the inventor of the ballpoint pen

A journalist by trade, Biro received a patent for the ballpoint pen in 1938. The post Ladislao José Biro Google doodle honors the inventor of the ballpoint pen appeared first on Search Engine Land.

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Apple rolls out Search Ads for the App Store

Search Ads go live October 5 and Apple is offering $100 credit toward the first campaign. The post Apple rolls out Search Ads for the App Store appeared first on Search Engine Land.

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Updating your SEM toolbox with new, shiny tools –- SMX East 2016

Ask any PPC professional the secret of their success, and they'll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed. The post Updating your SEM toolbox with new, shiny tools –- SMX East...

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