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Page On EU Right To Be Forgotten: “Could Have Arrived At More Practical Place Than Court Ruling”

Larry Page offered his thoughts on the European court’s “Right To Be Forgotten” ruling during an interview at Google’s I/O conference this week with New York Times reporter Farhad Manjoo. Page claimed it would have been better if there had been more discussion around the...



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Google Beefs Up AdWords Location Extension Reporting And Targeting

Google has rolled out a couple of enhancements for paid search advertisers with brick-and-mortar locations. A new distance report for ads with location extensions show performance broken out by distance from your businesses, ranging from 0.7 miles to over 40 miles. The distance report is located...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1pnI8P7

Google Removes Author Photos From Search: Why And What Does It Mean?

The search world was rocked by yesterday’s announcement by Google’s Webmaster trends analyst John Mueller that Google will be removing all author photos and Google+ view counts from search results on both desktop and mobile. This change will roll out to all users over the next few days....



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Google Analytics Now Separates Brand And Non-Brand PPC Traffic

Brand and non-brand paid search terms typically perform very differently and most paid search teams analyze these sets of keywords separately. To make this task easier, Google has added a handy feature to Analytics that automatically segments brand and non-brand, or generic, paid search terms into...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1iKRkKm

MarTech: The Marketing Tech Conference – Special Rates Expire in 2 Weeks!

Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/TBBy8X

PR Newswire’s Answer To Their Google Panda Troubles; Taking Action On Press Release Spammers

When Google released their most recent modification to their Panda algorithm, code named Panda 4.0 on May 20th, one of the sites reportedly hit hard by the update was the large press release distribution company, PR Newswire. The company’s answer to recover from the algorithmic penalty is to...



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