Yelp introduces “Proof of vaccination required” and “Staff fully vaccinated” profile attributes

Users will be able to filter searches using these attributes and Yelp is monitoring reviews for businesses that add them.

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July - August Google Algo Update impact SERP Desktop only

Like many others our Google organic has dropped and continues to drop...

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Google drops safe browsing as a page experience ranking signal

Google updated the page experience report in Search Console.

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Meet Make Every feature Binary: Bing’s sparse neural network for improved search relevance

MEB helps Bing get closer to search intent by understanding relationships beyond pure semantics.

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A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI

By splitting your personas into buyer types, you’ll have more targeted messaging and higher conversions.

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Do you follow the Google guidelines?; Wednesday’s daily brief

Also, Target impression share in Microsoft Advertising grows.

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SMX Convert kicks off in two weeks… don’t miss out!

Join us online, August 17, to learn actionable tactics that drive more organic and paid conversions… no matter your KPIs.

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