Meet Make Every feature Binary: Bing’s sparse neural network for improved search relevance

MEB helps Bing get closer to search intent by understanding relationships beyond pure semantics.

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A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI

By splitting your personas into buyer types, you’ll have more targeted messaging and higher conversions.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3A1xHqq

Do you follow the Google guidelines?; Wednesday’s daily brief

Also, Target impression share in Microsoft Advertising grows.

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SMX Convert kicks off in two weeks… don’t miss out!

Join us online, August 17, to learn actionable tactics that drive more organic and paid conversions… no matter your KPIs.

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Hiding SEO text for logged in users

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2WQwmEB

How do you plan for in-person consumer behavior and COVID at the same time?; Tuesday’s daily brief

Plus, Google’s math solver guidelines emphasize technical SEO and content accuracy.

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Target impression share bidding, other August changes now available in Microsoft Ads

Other August announcements include new automated extensions, labels for account organization and changes to unified accounts.

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