Overview of Google Search Operators for SEO

from Google SEO News and Discussion WebmasterWorld https://ift.tt/37232fX

Google removes standalone Maximize conversions and Maximize conversion value strategies

The tCPA and tROAS options will also go away in the next few weeks, but existing campaigns will continue to function as usual.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/36RiCv9

Google now shows why it ranked a specific search result

Google now list several of the factors it used to rank a result in the about this result section.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3BsbymC

Why search marketers don’t think a dedicated four-year degree is necessary; Thursday’s daily brief

And, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value strategies.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3rtecUx

Google will pass permanent signals with a redirect after a year

If you have a redirect live for a year, you can then remove the redirect and Google will continue to pass the signals from the origin URL to the destination URL.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3hXm8KF

Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season

Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3wX4083

Change is what search marketers expect; Wednesday’s daily brief

Plus, AMP labels are gone and Google Ads releases three-strikes policy.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3kG46hD