Why search marketers don’t think a dedicated four-year degree is necessary; Thursday’s daily brief

And, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value strategies.

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Google will pass permanent signals with a redirect after a year

If you have a redirect live for a year, you can then remove the redirect and Google will continue to pass the signals from the origin URL to the destination URL.

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Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season

Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google.

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Change is what search marketers expect; Wednesday’s daily brief

Plus, AMP labels are gone and Google Ads releases three-strikes policy.

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Users can now leave more detailed restaurant reviews on Google

Details like price range and meal type are useful for potential customers, but will Google use it to enable search filters?

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Google categorizes what organic search traffic drops look like

This is the first time Google illustrated what different types of traffic drops look like.

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Three strikes, you’re out: Google’s new ad policy violations pilot

Google Ads plans to expand the scope of the project after the initial pilot to include more policy types.

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