Yet another automation feature rolling out in Google Ads; Friday’s daily brief

Plus, a deep-dive into FLoC cohorts and opportunities for advertisers.

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Google Ads optimized targeting gradually rolling out

This could also be an expensive option if your budget is lower, as your initial CPA could fluctuate as the data is collected and optimized targeting figures things out.

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Would your job be easier or more difficult if Google wasn’t the dominant platform?; Thursday’s daily brief

And, we say goodbye to Twitter’s Fleets and Google Posts for knowledge panels.

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There isn’t always a quick answer in SEO and that is okay; Wednesday’s daily brief

Search Console changed how you debug some AMP URLs.

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Google Search Reactions in Critical Moments

from Google SEO News and Discussion WebmasterWorld https://ift.tt/3eAPxIH

Google Posts for verified knowledge panels going away

On July 20, 2021 Google will discontinue Google Posts for knowledge panels. Google My Business Posts are not going away.

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Yelp Audiences allows advertisers to reach Yelp users off the platform

Targeting is based on the user’s purchase intent on Yelp and ads do not have to lead back to Yelp’s platform.

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