Google Search Reactions in Critical Moments

from Google SEO News and Discussion WebmasterWorld https://ift.tt/3eAPxIH

Google Posts for verified knowledge panels going away

On July 20, 2021 Google will discontinue Google Posts for knowledge panels. Google My Business Posts are not going away.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3xRH9f6

Yelp Audiences allows advertisers to reach Yelp users off the platform

Targeting is based on the user’s purchase intent on Yelp and ads do not have to lead back to Yelp’s platform.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3yNIvb4

Google Search Central on Penalties: Sustainable Monetized Websites

from Google SEO News and Discussion WebmasterWorld https://ift.tt/3xFiLxg

Google adds direct apply markup and new editorial guidelines for job postings

The new guidelines include guidance around obstructive text & images, excessive & distractive ads, or content that doesn’t add any value to the job posting.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3egjddT

FLoC and the future of audiences: Understanding the limits and capabilities of FLoC, FLEDGE and TURTLEDOVE

Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they’re ready to make the most of it the day 3rd party cookies stop working.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3yW3EzF

The July core update is “effectively complete”; Tuesday’s daily brief

And, how search professionals can help fight against misinformation in their communities.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2VuaLB0