Friday, June 25, 2021

Demonstrating E-A-T: Tactics to implement, and avoid, for greater search visibility

Lily Ray of Amsive Digital shares trends that are common among core update losers and the techniques she uses to help her clients bolster their E-A-T.

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Thursday, June 24, 2021

Google pushes back plan to block third-party cookies until 2023

“More time is needed across the ecosystem to get this right,” said Vinay Goel, Privacy Engineering Director at Chrome.

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Can the industry’s biggest players win over privacy enthusiasts?; Thursday’s daily brief

Plus, Google’s June 23 spam update and Fred Vallaeys answers your top FLoC questions

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Wednesday, June 23, 2021

Google Search releases spam update on June 23

Google released a new update aimed at spam that will run today, June 23, 2021.

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Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing

Advertisers can make their voices heard regarding FLoC in forums and at open meetings.

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Google rankings, quality and relevancy; Wednesday’s daily brief

Also, non-AMP content now in top stories carousel.

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Tuesday, June 22, 2021

Google is pushing hard to make it easier to create ads; Tuesday’s daily brief

Plus, Shopify site owners can finally edit their robots.txt files.

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