Ready Player One? We might be closer to the OASIS than you think; Friday’s daily brief

Plus, missed SMX Advanced? Check out the keynote

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Google expands GMB profile editing capabilities in Search and Maps

Google is also offering Pointy, a platform that enables local businesses to get their inventory discoverable online, for free to eligible businesses until September 30.

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New research shows Google serves almost half of all ad traffic on fake news sites

New data indicates that unless advertisers are paying careful attention to their exclusion lists, there’s a chance that ads could be showing up next to fake news online.

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The 2021 SEO Periodic Table is here to help you achieve more visibility; Thursday’s daily brief

Plus, diners are returning to restaurants in record numbers and what that means for local businesses

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3vyElBY

Facebook testing virtual reality ads in Oculus VR

This opportunity may be perfect for many advertisers to reach a new or specific type of audience if the tests go well.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3cJJmRx

User experience is the difference between mediocre and next-level search marketing

A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing KPIs.

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Google tests article carousel for some author knowledge panels

A new beta feature that highlights articles from journalists.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3cMQgFE