The 2021 SEO Periodic Table is here to help you achieve more visibility; Thursday’s daily brief

Plus, diners are returning to restaurants in record numbers and what that means for local businesses

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Facebook testing virtual reality ads in Oculus VR

This opportunity may be perfect for many advertisers to reach a new or specific type of audience if the tests go well.

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User experience is the difference between mediocre and next-level search marketing

A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing KPIs.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3wx53w1

Google tests article carousel for some author knowledge panels

A new beta feature that highlights articles from journalists.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3cMQgFE

Google page experience update rolls out just as core update finishes; Wednesday’s daily brief

Plus, Google Search Console Insights report is now open to all

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3zyC9NI

Google My Business performance report adding driving direction requests and website visits

This is slowly rolling out, you might not see it show up yet in your Google My Business account.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3iHhfWV

Microsoft Advertising launches new Tours and Activities ad format in open beta

Available for advertisers in the U.S. and UK, this new ad format, unique to Microsoft Advertising, can show in Bing search, Bing Maps and Bing Travel Guides.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/35vl4GE