How big and fast was this Google June 2021 core update?; Wednesday’s daily brief

Google cuts short names from Google My Business

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Can 3 do-follow backlinks in a guest post of 500 words hurt my SEO?

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Google drops the auction from its search choice screen

Giving in to pressure from regulators and competitors, Google’s updated screen will roll out in September and search engines will appear based on market share instead of bidding per user.

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Google’s June 2021 core update was slow to roll out; here is what the data providers saw

This update took longer to roll out than previous core updates; we are expecting more from the July 2021 core update.

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Google My Business phases out short names

If your business currently uses short names, the links and campaigns you have associated with them won’t be affected.

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Google changes Core Web Vitals metrics; How to use lab and field data for optimization

Field data, considered towards rankings, will vary depending on real-world user device power, screen size, and network connectivity. Lab data has default values for these and, (except in the case of Page Speed Insights), can be calibrated by developers to simulate all manner of conditions.

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What we learned about YouTube’s “Right to Monetize”; Tuesday’s daily brief

Plus, Apple updates its Maps and standalone Gmail campaigns are becoming read-only on July 1.

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