The Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

This new resource gives marketers insights into the building blocks for good campaigns.

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The greatest hits from Google Marketing Livestream, plus Microsoft Advertising’s new ads and social management pilot; Friday’s daily brief

New features are available in Google Ads for local businesses, travel, and more.

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LCP vs Media Images vs Rater Guidelines, oh my.

from Google SEO News and Discussion WebmasterWorld https://ift.tt/3fRPjfQ

Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square

Retailers on those platforms can more easily show their products for free across Google.

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Google launches new ad formats for local campaigns and pickup later option for local inventory ads

Google announced a number of local ad features at its annual Google Marketing Livestream event.

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Google Ads announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out

Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers.

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Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event

The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.

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