Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square

Retailers on those platforms can more easily show their products for free across Google.

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Google launches new ad formats for local campaigns and pickup later option for local inventory ads

Google announced a number of local ad features at its annual Google Marketing Livestream event.

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Google Ads announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out

Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers.

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Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event

The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.

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Why less is more when presenting and showcasing your expertise; Thursday’s daily brief

Plus, Facebook and Instagram are rolling out the ability to hide likes.

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Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media

The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend.

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News from Google I/O for technical SEO practitioners and site developers

For technical SEO practitioners and site developers alike, we can glean a lot from the announcements the Chrome team made about the availability of technologies and extensions to their current products in the “What’s new for The Web Platform” keynote.

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