Video: Mike McPeak on search marketing in low tech environments

We also spoke about learning SEO on the job, hiring an agency, and dealing with low volume keywords.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3yycVi8

Yelp adds the LGBTQ-owned attribute and rainbow-colored map pins for Pride Month

In April, searches for LGBTQ+-owned businesses on Yelp were up by more than 150% YoY.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3hNjWpg

Update? Google Updates and SERP Changes - May 23 - 2021

2:

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2Sodo5K

Google Multitask Unified Model, MUM

from Google SEO News and Discussion WebmasterWorld https://ift.tt/3ubABFH

Google I/O announcements, what you need to know; Friday’s daily brief

Plus new Google Ads smart bidding features.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3oCrNaB

Meta Description vs Schema Product Description Best Practice?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/3u0WIOV

Google expands ways to reach new and returning app users and update in-app event tracking

New features help app developers and marketers work together better too.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3udNEGR