MUM’s the word, and it’s 1,000x more powerful than BERT; Wednesday’s daily brief

Plus, updated phrase match will roll out to all languages in July

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Google page experience update will come to desktop pages

We will have time to prepare but overall, do not expect this update to be too drastic.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3u1im5F

Google previews MUM, its new tech that’s 1,000x more powerful than BERT

Multitasking is the key differentiator, enabling MUM to acquire knowledge, understand and generate language and interpret text, images and video all at the same time.

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Google : Rethinking Search: Making Experts out of Dilettantes

from Google SEO News and Discussion WebmasterWorld https://ift.tt/33UkpOA

See who’s speaking at SMX Advanced

Don’t miss this chance to hear what the experts are up to and validate your ongoing search marketing initiatives.

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Link building programs get no links 1/3 of the time; Tuesday’s daily brief

Plus, new updates to social — undo tweets and post to Insta from a browser

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What SEO elements are most important? Plus, a HUGE announcement; Monday’s daily brief

And don’t miss Search Engine Land’s updated PPC guide

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/33QAqos