New Smart Bidding features in Google Ads: Top signals for Target ROAS and max conversions, manager account level seasonality adjustments and more

Google hopes to help advertisers manage bid strategies and drive performance

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Google unveils its Shopping Graph, an expanded Shopify integration and more shopping features at I/O

The announcements position Google as the middle ground between shoppers and retailers.

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Google’s LaMDA will enable open-ended voice conversations

This might be the voice search functionality we’ve all been waiting for.

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MUM’s the word, and it’s 1,000x more powerful than BERT; Wednesday’s daily brief

Plus, updated phrase match will roll out to all languages in July

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Google page experience update will come to desktop pages

We will have time to prepare but overall, do not expect this update to be too drastic.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3u1im5F

Google previews MUM, its new tech that’s 1,000x more powerful than BERT

Multitasking is the key differentiator, enabling MUM to acquire knowledge, understand and generate language and interpret text, images and video all at the same time.

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Google : Rethinking Search: Making Experts out of Dilettantes

from Google SEO News and Discussion WebmasterWorld https://ift.tt/33UkpOA