Thursday, May 13, 2021

Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions

These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3uXw6zX

A Schema.org replacement for Google’s phased-out Structured Data Testing Tool; Thursday’s daily brief

Plus, most marketing execs don’t make data-driven decisions

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3tPLRHO

Wednesday, May 12, 2021

Some new local search changes you should be aware of; Wednesday’s daily brief

Also, Google updated its event structured data report in Search Console.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3bjFINo

Coping with duplicate content in 1,000s of similar products



from Google SEO News and Discussion WebmasterWorld https://ift.tt/3tAnOwl

Schema.org launches its schema markup validator tool

Several months after Google said it would deprecate the Google structured data testing tool, Schema.org has launched its markup validator.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Qe920C

Google Search showing "first indexed" date and other info



from Google SEO News and Discussion WebmasterWorld https://ift.tt/3f6nzUq

Tuesday, May 11, 2021

AI in ad spam detections and machine learning in Google search; Tuesday’s daily brief

Plus, the “human experience marketer” behind the search marketer

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3biSZpk