Friday, May 7, 2021

The real-world impact of keyword stuffing in Google My Business

Many businesses are rebranding completely to skirt Google’s guidelines. But when everyone does it, it becomes a branding nightmare.

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Google search rankings algorithm check-in; Friday’s daily brief

Local Service Ads Google bug, speeding up images and the value of our old internet companies.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/33qalMI

As UGC gets a pandemic bump, brands need to leverage customer content now

Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3eYygbD

Events of the future will be hybrid and “always on”

In-person will return, but the virtual genie can’t be put back in the bottle

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3us9zLj

Microsoft Bing opens Content Submission API as beta

This now only helps expedite indexing but also bypassing crawling, reducing server resources necessary for being indexed by Microsoft Bing.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3b8YKGi

Thursday, May 6, 2021

8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday’s daily brief

Also read Search Engine Land’s guide to SEO: Content and search engine success factors

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Why are Google searches with and without site: operator different?



from Google SEO News and Discussion WebmasterWorld https://ift.tt/3nOG1VC