Tuesday, May 4, 2021

Advertisers can now bring their customer segments into Microsoft Advertising via a new integration

And, customer match is now generally available to all advertisers on Microsoft’s platform.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/33aCLue

No more Shopping Ads for digital books; Tuesday’s daily brief

Plus, here’s your guide to auditing for Core Web Vitals

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Shk2e6

Microsoft Advertising to treat phrase match the same way Google Ads does

The new treatment will begin in mid-May.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3uou1Na

Monday, May 3, 2021

Best rates on SMX Advanced end Saturday – act now!

Secure your $199 All Access pass now and join us online, June 15-16, for a truly advanced training experience.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2RoIutu

Instant match rates in Google Ads and when content isn’t king; Monday’s daily brief

Plus, check out our new Google Search Console guide

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Som9wX