Tuesday, April 20, 2021

Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies

Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/32saDlY

SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday’s daily brief

And why you should use social media as a key component of your negotiation research

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3uWZZQm

Google product reviews algorithm update was big but not like a core update, say data providers

Here is a roundup of the impact of Google’s most recent algorithm update that touched down on April 8, 2021.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3gqq8D5

Discover hidden competitors links



from Google SEO News and Discussion WebmasterWorld https://ift.tt/3apNSmO

WordPress proposes blocking FLoC by default

It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s ad-targeting capabilities.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3n0sda0

Monday, April 19, 2021

Google postpones page experience update rollout

The page experience update will now gradually rollout in mid-June and won’t be fully live until the end of August.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/32q21fy

Google Search Console adds Page Experience report and filters for Search Performance report

These new reports give us more information to prepare for the new timeline for the page experience update rollout.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3api2GV