Monday, April 19, 2021

We’re all in this together: The partnership between marketing and automation

Plus, the local SEO problem of 1-star, no-comment reviews

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3egGPhG

Friday, April 16, 2021

One-star ratings on Google are deemed not defamatory and why that’s a problem

It’s crucial to have a solid review management strategy in place and for local SEOs to manage SMB expectations around review removal.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/32ooNo9

How to incorporate search demand in your campaign optimizations

Plans are great to help guide you towards your goal; however, incremental success against your goal requires changing with users and remaining adaptable.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3ed0aQV

The Google product reviews update was a big one; Friday’s daily brief

Plus, Google Ads insights page, CLS metric changes and possible soft 404 bugs.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3e7bg9Y