Automation isn’t about what machines can do for you, it’s about what you can do together

Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those advancements.

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Automatic, supersonic, hypnotic, funky fresh; Auto-applied recommendations; Thursday’s daily brief

Plus, the business imperative behind inclusion and diversity

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Tips from the pros at SMX Create; Wednesday’s daily brief

Plus, competitors and regulators are sounding off on FLoC.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2PVtlQm

Google Ads rolling out auto-applied recommendations

Make sure to routinely check your opt in settings for this change and watch the history tab.

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Google Duplicacy Algo

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2Q0KAzD

The 2021 Search Engine Land Awards are open for entries

New categories and an easier-than-ever, new submission process is on deck for the 2021 Awards.

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Google tips the scales in its own favor–but do marketers care?; Tuesday’s daily brief

Plus, how inclusion leads to diversity in marketing

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