Wednesday, April 7, 2021

Google updates Merchant Center product data specifications

This year’s updates focus on improving the quality of product information across both paid and organic Shopping listings.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3rYpI91

Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday’s daily brief

Plus, Google’s new product leads and Yelp introduces a new diversity attribute for business profiles.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3rSXKeN

Google Search Console adds regular expression support and more data filtering to Performance reports

More ways to slice and dice your organic search data in Google Search Console.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3fQVHpk

Google Ads’ continuous audience sharing is now available from sub-accounts

When enabled, existing and new remarketing lists you create from sub-accounts are automatically shared with your manager account.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/39OnLWs

Tuesday, April 6, 2021

Prabhakar Raghavan, Google’s head of search appoints new leads

Elizabeth Reid to lead core search experiences, Cathy Edwards to lead Apps, News Discover and Ecosystem efforts and Sissie Hsiao to lead Assistant.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3cRMNpM

Supreme Court sides with Google and why you should advertise at the point of purchase; Tuesday’s daily brief

Plus, Facebook leaks 500 million users’ data

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2OswOoI

Yelp introduces a searchable Asian-owned business profile attribute

In February, Yelp searches for Asian-owned businesses were up 130% YoY.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3fJwyNl