FLoC testing hits a snag in Europe; Wednesday’s daily brief

And, which is more difficult for brands, being authentic or conveying authenticity?

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Microsoft Advertising blocks 1.6 billion ads while dealing with the pandemic, says annual ad quality review

Microsoft says it is committed to keeping the ads in Microsoft Bing fair and in compliance with its ad policies.

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Google’s current FLoC tests aren’t GDPR compliant

Questions about whether a browser assigning users into cohorts counts as a use of personal data, without consent, may be a privacy violation.

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4 local review trends to watch in 2021

It’s important for businesses to not ignore the importance that reviews still have in local search results even as customer sentiment around reviews shifts.

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YouTube experiments with automated lists of products detected in videos

Plus, enabling YouTube video playback directly within Twitter may help content creators get more views.

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Changes are afoot, and this time they’re going in the right direction; Tuesday’s daily brief

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Backlinks: Dofollow vs Nofollow

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