Trends in PPC, reporting and analytics in 2021 and beyond from SMX Report

With COVID shifting consumer behavior in 2020, use these trends to find equilibrium in 2021.

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Has automation actually changed the way you do your job?; Wednesday’s daily brief

Plus, Google goes organic with its hotel search listings

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3qAspNg

Website have multiple languages but same URL

from Google SEO News and Discussion WebmasterWorld https://ift.tt/3cfemI7

Virginia’s privacy legislation and targeted ads

Plus, local marketing masters and the headless CMS

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Google Hotel results opens up to free listings

Google opens the door to more hotels by offering free hotel listings, separate from paid results.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3rukS3W

Does blocking certain countries affect ranking?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/38nYPV9

How targeted advertising is impacted under Virginia’s CDPA

The legislation will give Virginia consumers certain data privacy rights, but there are some curious exceptions

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3qmxHMs