Friday, March 5, 2021

Microsoft Bing updates search results interface to make it more visually immersive

Microsoft Bing updates recipe results, similar looking items, expandable carousels, infographic panels and local answers design.

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Google Ads mobile app adds custom and performance insights notifications

The updates can help advertisers keep tabs on the metrics that are important to them and notify them of significant performance changes.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3rlK90m

Thursday, March 4, 2021

Google won’t build alternate IDs, doubles down on FLoC; Thursday’s daily brief

Plus, how to get your speaking pitches noticed

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/38altAe

Google My Business people who viewed your business report

You can now see device and platform breakdown in your Google My Business performance reports.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2NTIele

How Gootkit trojan distributes ransomware via Google SERPs

Unknowing developers that search forums for script help can fall victim to Gootkit trojan and ransomware attacks

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Observing & understanding the technical side of the Google algo



from Google SEO News and Discussion WebmasterWorld https://ift.tt/2PvviCq

Google will not build or use alternate identifiers to track users across the web

Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target audiences.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3sJDHjU