Google won’t build alternate IDs, doubles down on FLoC; Thursday’s daily brief

Plus, how to get your speaking pitches noticed

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Google My Business people who viewed your business report

You can now see device and platform breakdown in your Google My Business performance reports.

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How Gootkit trojan distributes ransomware via Google SERPs

Unknowing developers that search forums for script help can fall victim to Gootkit trojan and ransomware attacks

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Observing & understanding the technical side of the Google algo

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2PvviCq

Google will not build or use alternate identifiers to track users across the web

Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target audiences.

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Google adds familiar face as Ads Product Liaison; Wednesday’s daily brief

Plus, advice from European PPC pros on how to navigate Maryland’s new ads tax

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Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it

Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well.

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